:root{
  --ink:#0b0b0c;
  --ink-2:#141416;
  --paper:#f5f1e9;
  --cream:#ebe4d8;
  --white:#fff;
  --orange:#f36c21;
  --muted:#aaa49c;
  --line:rgba(255,255,255,.14);
  --darkline:rgba(10,10,10,.16);
  --radius:28px;
  --shell:min(1180px, calc(100vw - 48px));
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,video{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit}
.skip-link{position:fixed;left:16px;top:-80px;z-index:9999;background:#fff;color:#000;padding:12px 16px;border-radius:10px}
.skip-link:focus{top:16px}
.shell{width:var(--shell);margin-inline:auto}
.section-dark{background:var(--ink);color:#fff}
.section-light{background:#f8f5ef;color:var(--ink)}
.section-cream{background:var(--cream);color:var(--ink)}
.section-orange{background:var(--orange);color:var(--ink)}
.eyebrow{margin:0 0 18px;text-transform:uppercase;letter-spacing:.18em;font-size:.72rem;font-weight:900;color:#ff8b49}
.eyebrow.dark{color:#7d4b2e}
h1,h2,h3,p{margin-top:0}
h1,h2,h3{font-family:"Arial Narrow",Arial,Helvetica,sans-serif;letter-spacing:-.045em}
h1{font-size:6rem;font-size:clamp(4rem,6vw,6.7rem);line-height:.83;text-transform:uppercase;margin-bottom:28px;max-width:870px}
h2{font-size:5rem;font-size:clamp(3rem,6vw,6rem);line-height:.9;text-transform:uppercase;margin-bottom:24px}
h3{font-size:2rem;line-height:1;margin-bottom:12px}
p{line-height:1.58}

.site-header{position:fixed;inset:0 0 auto 0;z-index:1000;background:linear-gradient(to bottom,rgba(8,8,9,.94),rgba(8,8,9,.74),transparent);color:#fff;transition:background .25s ease,backdrop-filter .25s ease}
.site-header.scrolled{background:rgba(10,10,11,.92);backdrop-filter:blur(16px);border-bottom:1px solid rgba(255,255,255,.08)}
.header-inner{height:90px;display:grid;grid-template-columns:220px 1fr auto auto;align-items:center;gap:30px}
.brand img{width:176px;height:auto}
.desktop-nav{display:flex;justify-content:center;gap:28px;font-size:.78rem;text-transform:uppercase;letter-spacing:.12em;font-weight:800}
.desktop-nav a{opacity:.78;transition:opacity .2s ease}.desktop-nav a:hover{opacity:1}
.shop-btn,.primary-btn,.black-btn,.outline-btn,.card-shop{appearance:none;border:0;cursor:pointer;display:inline-flex;align-items:center;justify-content:center;gap:9px;font-weight:900;text-transform:uppercase;letter-spacing:.065em;transition:transform .2s ease,background .2s ease,color .2s ease}
.shop-btn{background:var(--orange);color:#111;padding:14px 19px;border-radius:999px;font-size:.72rem}
.shop-btn:hover,.primary-btn:hover,.black-btn:hover,.outline-btn:hover,.card-shop:hover{transform:translateY(-2px)}
.menu-toggle{display:none;background:none;border:0;width:44px;height:44px;padding:10px;cursor:pointer}
.menu-toggle span{display:block;background:#fff;height:2px;margin:5px 0;border-radius:2px}
.mobile-menu{background:#0c0c0d;padding:22px 24px 28px;border-top:1px solid rgba(255,255,255,.1)}
.mobile-menu a{display:block;padding:12px 0;text-transform:uppercase;font-weight:900;letter-spacing:.08em}.mobile-menu .shop-btn{margin-top:12px}


.hero{min-height:860px;position:relative;padding-top:150px;overflow:hidden}
.hero:after{content:"";position:absolute;inset:auto -20% -240px 40%;height:530px;background:radial-gradient(closest-side,rgba(243,108,33,.18),transparent 72%);filter:blur(16px);pointer-events:none}
.hero-grain{position:absolute;inset:0;opacity:.17;pointer-events:none;background-image:radial-gradient(rgba(255,255,255,.28) .55px,transparent .55px);background-size:6px 6px;mix-blend-mode:overlay}
.hero-crown-watermark{position:absolute;width:min(760px,62vw);right:-9%;top:50px;opacity:.035;filter:grayscale(1);transform:rotate(6deg);pointer-events:none}
.hero-layout{position:relative;z-index:2;min-height:640px;display:block}
.hero-copy{position:relative;z-index:5;width:min(58%,700px);padding:78px 0 90px}
.hero-lede{font-size:1.15rem;max-width:640px;color:#d1cbc3;margin-bottom:30px}
.hero-actions{display:flex;gap:22px;align-items:center;flex-wrap:wrap}
.primary-btn{background:var(--orange);color:#111;padding:17px 24px;border-radius:999px;font-size:.77rem}
.text-link{font-weight:900;text-transform:uppercase;letter-spacing:.07em;font-size:.75rem;border-bottom:1px solid rgba(255,255,255,.45);padding-bottom:4px}
.hero-facts{display:flex;flex-wrap:wrap;gap:10px;margin-top:33px}.hero-facts span{font-size:.7rem;font-weight:900;text-transform:uppercase;letter-spacing:.06em;border:1px solid rgba(255,255,255,.16);border-radius:999px;padding:9px 12px;background:rgba(255,255,255,.04)}
.microcopy{font-size:.66rem;color:#85817b;margin:10px 0 0;max-width:610px}
.hero-visual{position:absolute;z-index:3;right:-1vw;bottom:0;width:min(42vw,552px);height:100%;display:flex;align-items:flex-end;justify-content:flex-end;pointer-events:none}
.hero-bag{width:100%;max-height:576px;height:auto;object-fit:contain;object-position:right bottom;filter:drop-shadow(0 30px 30px rgba(0,0,0,.42))}
.ticker{height:66px;border-top:1px solid rgba(255,255,255,.12);border-bottom:1px solid rgba(255,255,255,.12);display:flex;align-items:center;overflow:hidden;white-space:nowrap;position:relative;z-index:3}.ticker-track{font-size:.72rem;font-weight:900;letter-spacing:.15em;color:#9c9791;animation:ticker 26s linear infinite}@keyframes ticker{to{transform:translateX(-50%)}}

.intro-strip{padding:94px 0}.intro-grid{display:grid;grid-template-columns:.75fr 1.6fr 1fr;gap:52px;align-items:start}.intro-grid h2{font-size:clamp(2.6rem,4.8vw,5rem);margin:0}.intro-grid>p:last-child{font-size:1.05rem;margin-top:10px;color:#514e49}

.press{padding:16px 0 96px}.press-wrap{border:1px solid rgba(10,10,10,.08);border-radius:32px;background:#fff;padding:44px 46px 38px;box-shadow:0 10px 30px rgba(22,20,17,.04)}.press-head{display:grid;grid-template-columns:1.1fr 1.2fr .9fr;gap:30px;align-items:end;margin-bottom:24px}.press-head .eyebrow{margin-bottom:0;align-self:start;padding-top:14px}.press-head h2{font-size:clamp(2.2rem,4vw,4.2rem);margin:0}.press-head p:last-child{margin:0;color:#5d5954;max-width:380px}.press-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}.press-grid span{display:flex;align-items:center;justify-content:center;min-height:96px;padding:18px;border:1px solid rgba(10,10,10,.1);border-radius:22px;background:#f7f3ec;font-size:clamp(1.15rem,2vw,2rem);font-weight:900;letter-spacing:-.04em;line-height:.95;text-align:center;color:#1e1d1f;box-shadow:inset 0 1px 0 rgba(255,255,255,.55)}

.products{padding:120px 0 130px}.split-head{display:grid;grid-template-columns:1.3fr .7fr;gap:80px;align-items:end}.split-head>p{max-width:440px;margin-bottom:34px;color:#5b5750}.section-head{margin-bottom:54px}.section-head h2{margin-bottom:0}
.product-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}.product-card{position:relative;border:1px solid rgba(10,10,10,.1);border-radius:var(--radius);background:#f8f4ed;overflow:hidden;min-height:590px;display:flex;flex-direction:column;transition:transform .26s ease,box-shadow .26s ease}.product-card:hover{transform:translateY(-6px);box-shadow:0 24px 50px rgba(38,31,24,.13)}.product-card:before{content:"";position:absolute;height:6px;inset:0 0 auto;background:var(--card-accent,#00aaa8)}
.product-art{height:330px;display:flex;align-items:center;justify-content:center;padding:28px 22px 10px;background:radial-gradient(circle at 50% 40%,rgba(255,255,255,.95),rgba(255,255,255,.23) 55%,transparent 76%)}.product-art img{max-height:305px;max-width:94%;filter:drop-shadow(0 18px 17px rgba(0,0,0,.17))}
.product-copy{padding:24px 22px 25px;display:flex;flex-direction:column;flex:1}.product-kicker{font-size:.65rem;text-transform:uppercase;letter-spacing:.13em;font-weight:900;color:#746f68;margin-bottom:8px}.product-copy h3{font-size:2.05rem;text-transform:uppercase}.product-copy>p:not(.product-kicker){font-size:.92rem;color:#5a5650;min-height:44px}.product-copy ul{list-style:none;margin:10px 0 24px;padding:0;font-size:.76rem;font-weight:800;text-transform:uppercase;letter-spacing:.04em}.product-copy li{padding:7px 0;border-bottom:1px solid rgba(0,0,0,.08)}.card-shop{margin-top:auto;border-top:1px solid rgba(0,0,0,.12);padding:15px 0 0;background:none;justify-content:space-between;color:#111;font-size:.7rem}.nsa-pill{position:absolute;z-index:3;top:18px;left:18px;background:#fff;color:#ef6a20;border:1px solid #ef6a20;border-radius:999px;padding:8px 10px;font-size:.6rem;font-weight:900;text-transform:uppercase;letter-spacing:.06em}
.accent-teal{--card-accent:#17b8b4}.accent-lime{--card-accent:#9cc34e}.accent-red{--card-accent:#e43b34}.accent-purple{--card-accent:#8d229e}.accent-pink{--card-accent:#e5006d}.accent-copper{--card-accent:#9a611f}.accent-smoke{--card-accent:#b7b7b7}

.why{padding:122px 0}.why .section-head{max-width:760px}.stat-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.stat-card{min-height:260px;border:1px solid var(--line);border-radius:24px;padding:28px;background:linear-gradient(140deg,rgba(255,255,255,.055),rgba(255,255,255,.015));position:relative;overflow:hidden}.stat-card:after{content:"";position:absolute;width:150px;height:150px;border:1px solid rgba(243,108,33,.16);border-radius:50%;right:-65px;top:-65px}.stat-card strong{display:block;font-size:4.5rem;line-height:1;font-family:"Arial Narrow",Arial,sans-serif;letter-spacing:-.06em;color:var(--orange);margin-bottom:34px}.stat-card h3{text-transform:uppercase;font-size:1.28rem;letter-spacing:-.02em}.stat-card p{color:#a6a19a;font-size:.9rem;margin:0}.note-row{margin-top:24px}.note-row p{font-size:.66rem;color:#77736f;max-width:720px}

.lifestyle{padding:120px 0}.lifestyle-grid{display:grid;grid-template-columns:.72fr 1.28fr;gap:80px;align-items:center}.phone-frame{position:relative;width:min(430px,100%);margin:auto;border-radius:38px;background:#101011;padding:10px;box-shadow:0 28px 60px rgba(0,0,0,.18);overflow:hidden}.reaction-video{width:100%;aspect-ratio:9/16;object-fit:cover;border-radius:29px;background:#111}.video-toggle{position:absolute;inset:50% auto auto 50%;transform:translate(-50%,-50%);width:70px;height:70px;border-radius:50%;border:1px solid rgba(255,255,255,.64);background:rgba(0,0,0,.58);color:#fff;text-transform:uppercase;letter-spacing:.1em;font-weight:900;font-size:.64rem;cursor:pointer;backdrop-filter:blur(8px)}.video-toggle.is-playing{opacity:0}.phone-frame:hover .video-toggle.is-playing{opacity:1}.video-chip{position:absolute;left:24px;bottom:24px;background:#fff;color:#111;border-radius:999px;padding:10px 13px;font-size:.63rem;text-transform:uppercase;letter-spacing:.08em;font-weight:900}.lifestyle-copy h2{max-width:690px}.big-copy{font-size:1.2rem;max-width:720px;color:#4f4b45}.use-grid{margin-top:42px;display:grid;grid-template-columns:1fr 1fr;gap:0;border-top:1px solid var(--darkline);border-left:1px solid var(--darkline)}.use-grid>div{padding:24px;border-right:1px solid var(--darkline);border-bottom:1px solid var(--darkline);min-height:150px}.use-grid span{font-size:.67rem;font-weight:900;color:#9a765c}.use-grid strong{display:block;margin:9px 0 8px;text-transform:uppercase;font-size:1.2rem}.use-grid p{font-size:.86rem;color:#625d56;margin:0}

.story{padding:126px 0}.story-grid{display:grid;grid-template-columns:.72fr 1.28fr;gap:86px;align-items:center}.story-mark{aspect-ratio:1;border-radius:50%;background:#121214;display:grid;place-items:center;position:relative}.story-mark:before,.story-mark:after{content:"";position:absolute;border-radius:50%;border:1px solid rgba(243,108,33,.28)}.story-mark:before{inset:9%}.story-mark:after{inset:20%}.story-mark img{width:58%;position:relative;z-index:2}.story-copy p:not(.eyebrow){font-size:1.05rem;color:#524e48;max-width:760px}.story-signoff{margin-top:34px;padding-top:18px;border-top:1px solid var(--darkline);font-size:.72rem;font-weight:900;letter-spacing:.14em}

.shop-cta{overflow:hidden}.shop-cta-grid{min-height:600px;display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:30px}.shop-cta h2{max-width:680px}.shop-cta p{font-size:1.05rem;max-width:560px}.black-btn,.outline-btn{padding:17px 23px;border-radius:999px;font-size:.76rem}.black-btn{background:#111;color:#fff;border:1px solid #111}.outline-btn{background:transparent;color:#111;border:1px solid rgba(0,0,0,.36)}.cta-packs{height:600px;position:relative}.cta-packs img{position:absolute;bottom:-70px;filter:drop-shadow(0 28px 27px rgba(58,22,5,.28))}.cta-pack-a{height:540px;left:15%;transform:rotate(-7deg)}.cta-pack-b{height:500px;left:47%;transform:rotate(8deg)}

.retail{padding:105px 0}.retail-grid{display:grid;grid-template-columns:1fr 1fr;gap:90px;align-items:end}.retail-grid h2{margin:0}.retail-copy p{color:#b8b2ab;font-size:1.08rem;max-width:560px;margin-bottom:28px}

.site-footer{background:#070708;color:#fff;border-top:1px solid rgba(255,255,255,.08);padding:70px 0 24px}.footer-top{display:grid;grid-template-columns:2fr repeat(3,1fr);gap:70px}.footer-brand img{width:260px;height:auto;margin-bottom:20px}.footer-brand p{max-width:360px;color:#8b8781;font-size:.9rem}.footer-col{display:flex;flex-direction:column;gap:11px}.footer-col h2{font-size:.7rem;letter-spacing:.13em;text-transform:uppercase;color:#6e6b67;margin:0 0 10px}.footer-col a,.privacy-choice{font-size:.86rem;color:#c9c4bd;background:none;border:0;padding:0;text-align:left;cursor:pointer}.footer-col a:hover,.privacy-choice:hover{color:#fff}.footer-bottom{margin-top:55px;padding-top:22px;border-top:1px solid rgba(255,255,255,.08);display:flex;justify-content:space-between;gap:20px}.footer-bottom p{font-size:.68rem;color:#65625e;margin:0;text-transform:uppercase;letter-spacing:.06em}

.shop-modal[hidden]{display:none}.shop-modal{position:fixed;z-index:3000;inset:0;display:grid;place-items:center;padding:20px}.modal-backdrop{position:absolute;inset:0;background:rgba(0,0,0,.74);backdrop-filter:blur(8px)}.modal-card{position:relative;z-index:1;width:min(520px,100%);background:#f5f1e9;color:#111;border-radius:30px;padding:42px;box-shadow:0 30px 80px rgba(0,0,0,.42)}.modal-card>img{width:84px;margin-bottom:18px}.modal-card h2{font-size:3.2rem}.modal-product{font-weight:900;text-transform:uppercase;color:#6d655d;margin:-10px 0 25px}.modal-actions{display:grid;grid-template-columns:1fr 1fr;gap:10px}.modal-note{margin:18px 0 0;font-size:.72rem;color:#777069}.modal-close{position:absolute;right:18px;top:14px;width:42px;height:42px;border:0;background:none;font-size:2rem;cursor:pointer;color:#555}

.cookie-banner[hidden]{display:none}.cookie-banner{position:fixed;z-index:2500;left:20px;right:20px;bottom:20px;margin:auto;max-width:940px;background:#fff;color:#111;border:1px solid rgba(0,0,0,.12);border-radius:20px;box-shadow:0 18px 55px rgba(0,0,0,.22);padding:18px 20px;display:grid;grid-template-columns:1fr auto;align-items:center;gap:24px}.cookie-banner strong{display:block;text-transform:uppercase;font-size:.76rem;letter-spacing:.07em}.cookie-banner p{font-size:.78rem;margin:5px 0 0;color:#5e5953}.cookie-actions{display:flex;gap:12px;align-items:center}.cookie-actions a{font-size:.72rem;font-weight:800;text-decoration:underline}.cookie-actions button{border:0;background:#111;color:#fff;padding:11px 16px;border-radius:999px;font-size:.7rem;font-weight:900;text-transform:uppercase;cursor:pointer}

.reveal{opacity:1;transform:none}.js .reveal{opacity:0;transform:translateY(20px);transition:opacity .65s ease var(--delay,0s),transform .65s ease var(--delay,0s)}.js .reveal.in-view{opacity:1;transform:none}

@media (max-width:1050px){
  .header-inner{grid-template-columns:1fr auto}.desktop-nav{display:none}.menu-toggle{display:block}.shop-btn{display:none}.mobile-menu .shop-btn{display:inline-flex}
  .hero{min-height:760px;padding-top:118px}.hero-layout{min-height:590px}.hero-copy{width:64%;padding:64px 0 72px}.hero-visual{right:-5vw;width:min(45vw,472px)}.hero-bag{max-height:496px}
  .intro-grid{grid-template-columns:1fr 1.7fr;gap:40px}.intro-grid>p:last-child{grid-column:2}.press-head{grid-template-columns:1fr 1.25fr;gap:22px}.press-head p:last-child{grid-column:2}.press-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .product-grid{grid-template-columns:repeat(2,1fr)}
  .lifestyle-grid,.story-grid{gap:48px}
  .stat-grid{grid-template-columns:1fr 1fr}
  .footer-top{grid-template-columns:1.6fr 1fr 1fr;gap:45px}.footer-col:last-child{grid-column:2/4}
}
@media (max-width:720px){
  :root{--shell:min(100% - 32px,1180px);--radius:22px}
  .site-header{background:rgba(10,10,11,.92)}.header-inner{height:72px;grid-template-columns:1fr auto}.brand img{width:145px}.menu-toggle{display:block}.mobile-menu{padding-inline:16px}
  h1{font-size:4.5rem;font-size:clamp(3.45rem,16vw,5rem);line-height:.84}.hero{min-height:790px;padding-top:92px}.hero-layout{min-height:640px}.hero-copy{width:100%;padding:38px 0 260px}.hero-lede{font-size:1rem;max-width:95%}.hero-actions{align-items:flex-start;gap:14px}.hero-facts{gap:6px;max-width:92%}.hero-facts span{font-size:.56rem;padding:8px 10px}.hero-visual{right:-7vw;bottom:0;width:min(66vw,400px);height:360px;opacity:.98}.hero-bag{max-height:328px}.ticker{height:54px}.ticker-track{font-size:.62rem}
  .intro-strip{padding:72px 0}.intro-grid,.split-head,.lifestyle-grid,.story-grid,.shop-cta-grid,.retail-grid{grid-template-columns:1fr;gap:28px}.intro-grid>p:last-child{grid-column:auto}.intro-grid h2{font-size:3rem}.press{padding:12px 0 72px}.press-wrap{padding:28px 20px 22px;border-radius:24px}.press-head{grid-template-columns:1fr;gap:12px;margin-bottom:18px}.press-head .eyebrow{padding-top:0}.press-head p:last-child{grid-column:auto;max-width:none}.press-grid{grid-template-columns:1fr 1fr;gap:10px}.press-grid span{min-height:84px;padding:14px;font-size:1rem;line-height:1}.split-head{gap:10px}.split-head>p{margin-bottom:0}
  .products{padding:88px 0}.product-grid{display:flex;overflow-x:auto;gap:12px;padding-right:16px;scroll-snap-type:x mandatory;scrollbar-width:none}.product-grid::-webkit-scrollbar{display:none}.product-card{min-width:min(84vw,350px);scroll-snap-align:start}.product-art{height:300px}.product-art img{max-height:278px}
  .why{padding:88px 0}.stat-grid{grid-template-columns:1fr}.stat-card{min-height:220px}.stat-card strong{font-size:4rem;margin-bottom:26px}
  .lifestyle{padding:86px 0}.lifestyle-grid{gap:44px}.phone-frame{width:min(320px,82vw)}.use-grid{grid-template-columns:1fr}.big-copy{font-size:1.05rem}
  .story{padding:88px 0}.story-mark{width:min(340px,80vw);margin:auto}.story-copy h2{font-size:3.4rem}.story-copy p:not(.eyebrow){font-size:.98rem}
  .shop-cta-grid{min-height:760px;padding-top:80px}.cta-packs{height:390px;margin-top:-10px}.cta-pack-a{height:390px;left:5%;bottom:-30px}.cta-pack-b{height:360px;left:42%;bottom:-35px}
  .retail{padding:80px 0}.retail-grid{gap:10px}.retail-grid h2{font-size:3.6rem}
  .footer-top{grid-template-columns:1fr;gap:34px}.footer-brand{grid-column:auto}.footer-col:last-child{grid-column:auto}.footer-bottom{flex-direction:column;gap:6px}
  .modal-card{padding:32px 22px}.modal-card h2{font-size:2.8rem}.modal-actions{grid-template-columns:1fr}
  .cookie-banner{grid-template-columns:1fr;gap:12px;left:12px;right:12px;bottom:12px}.cookie-actions{justify-content:space-between}
}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.ticker-track{animation:none}.js .reveal{opacity:1;transform:none;transition:none}.product-card,.shop-btn,.primary-btn,.black-btn,.outline-btn,.card-shop{transition:none}}